Bond & Vale | PR & Global Marketing Communications on Instagram: "A cowboy head became the star of the Super Bowl and a case study in smart marketing. Tubi’s ad stood out by mixing absurd visuals with precise storytelling that sticks. Every moment was designed to grab attention and spark action without overselling. Entertaining fact: The oversized cowboy head was built by three costume designers over six weeks to balance realism and comedy. ROI insight: Within two days, Tubi saw a 22% jump in ap