The phrase has swept from TikTok to playgrounds to dinner tables, becoming a bizarre but oddly unifying inside joke for Gen Alpha.

"67," pronounced "six seven," spread from a rap song, through sports and social media, to classrooms and homes across the U.S. But even the artist who coined it struggles to define it.

"For avoidance of doubt, BPW did not recommend nor endorse the Triple I and we are always open to alternative ideas regarding how to efficiently integrate our schools." ...

"67," pronounced "six seven," spread from a rap song, through sports and social media, to classrooms and homes across the U.S ...