This paper discusses the interpretative benefits that arise from merging the Dirichlet- multinomial (DM) model as a loyalty variable in the multinomial logit (MNL) model of brand choice. The estimated ...

Multidimensional item response models are usually implemented to model the relationship between item responses and two or more traits of interest. We show how multidimensional multinomial logit item ...

By: Andre B. Araujo, Amy B. O'Donnell, Donald J. Brambilla, William Simpson, Christopher Longcope, Alvin M. Matsumoto and John B. McKinlay ...