Abstract: Most existing parameter identification methods are developed under stable conditions, which are inevitably vulnerable under nonstationary conditions, such as variable load or variable speed ...

Even as massive marketing budgets are being channelled into performance campaigns, as much as 50% of attribution lies in the ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Kochava, the leading real-time data solutions company for omnichannel outcomes, today announced the launch of StationOne, a universal integrative AI client. It enables anyone in the marketing ...

A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs will blame ...

Abstract: Power electronics, a critical component in modern power systems, face several challenges in control design, including model uncertainties, and lengthy and costly design cycles. This paper is ...

Marketing attribution is the process of identifying and assigning credit to marketing touchpoints that influence a customer’s journey toward conversion. It helps businesses understand which channels, ...