The NeuPass program provides members with up to 5% benefits on purchases with participating Tata Brands through the TataNeu ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

We all love a freebie, but it turns out perks and discounts come at a cost. An expert explains the sinister new downside of ...

Ad hoc Research, has released the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail ...

adviso, in partnership with Ad hoc Research, released the eighth edition of LoyalT, a study of Canadian retail loyalty ...

Wyndham Hotels & Resorts has launched a $95-a-year travel subscription that adds a paid tier to its loyalty program.

They fail because customers quickly disengage. The game isn’t won at the time of enrollment; it’s won in continued engagement.

Kwik Trip and RaceTrac are using key performance indicators (KPIs) such as transaction data, activity rates, redemption ...

Many loyalty points expire before they’re redeemed. Learn which 9 programs have the shortest timelines and how to protect ...

Canadian online casinos are increasingly focused on long-term player engagement. Traditional point-based systems are being replaced by loyalty programs that combine status, cashback, tangible rewards, ...