PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Even better, customers are not limited to a one-time use promotional code and can return to shop the site as much as they ...

A fixture in the foundation field for 30 years, the latest upgrade to the true match foundation encompasses new skin-matching ...

Emily Atack's makeup artist has revealed the blusher she's using on repeate that's perfect for creating a natural flush for ...

Emily Atack’s ‘favourite’ blush for autumn is a lightweight, natural-looking one that has a sensitive skin-friendly formula and nails the ‘French girl aesthetic’ ...

Even the most seasoned makeup aficionados occasionally smudge, over blend, or choose the wrong shade—and it’s all just part of the process. Makeup is an art, and like any craf ...

Remember that viral video of Hugh Jackman recognising one of his old students on the red carpet and they spent the whole ...

If you're looking for a no-fuss makeup product then Pixi has got you covered with their On-the-Glow Blush. Formulated with ...

I’M not sure if it’s down to the change of weather, a slew of big birthdays or my hormones, but my skin took a nosedive this ...

Need gifting inspiration for the beauty enthusiast in your life? Our editors share their favorite beauty products that make great gifts.

There you are, ready to go out, when suddenly you spot a smudged nail. Don't panic! Make-up artist Liz Collinge has plenty of tips for fixing those common beauty blunders ...