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You've got 3 seconds. That's how long a potential customer can decide if they trust your business. And in those critical moments, your logo is doing the heavy lifting. I've seen businesses transform ...

The history of the Jaguar logo design isn't a clean story—it's a chaotic 100-year case study in brand survival. We're doing a deep dive into the Leaper, the Growler, the 2012 "liquid metal" fiasco, ...