Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Repeat customers are the hidden gold of company revenue. Some companies ignore just how powerful a loyal customer base can be ...

In a recent analysis conducted by Oil Change International, researchers determined that fossil fuel firms receive around $31 ...

As journeys compress and automation increases, the governance bar rises. In Europe, the EU AI Act brings phased obligations ...

For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

At the ANA Masters of Marketing, Walmart Connect, Omnicom and Vizio made their case that retail media has outgrown search, ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

This article details how to fix broken sales funnels using ChatGPT by focusing on the buyer's journey, not the seller's process. It recommends mapping the true prospect path, crafting urgent headlines ...

If you like your trusty, cuddly, comfy turtleneck, then you're going to love this extremely underrated funnel-neck option. Why? Beca ...

Noting how digital marketing can still favor traffic over transformation, Castellanos has made optimization an art form ...

Marketers are anticipating strong demand this festive season, propelled by the Union government’s GST rate cut and buoyant ...