Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Repeat customers are the hidden gold of company revenue. Some companies ignore just how powerful a loyal customer base can be ...

In a recent analysis conducted by Oil Change International, researchers determined that fossil fuel firms receive around $31 ...

As journeys compress and automation increases, the governance bar rises. In Europe, the EU AI Act brings phased obligations ...

For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Noting how digital marketing can still favor traffic over transformation, Castellanos has made optimization an art form ...

A map pack lift is the single most defensible growth lever for restaurants. It compounds because every incremental call, ...

Amazon Ads has collaborated with ET Brand Equity to launch ‘FunnelEdge’, an exclusive thought leadership programme showcasing ...

Chipotle CEO Scott Boatwright said that households making less than $100,000 are dining out less, often because of concerns ...

If you’re still thinking about marketing as a collection of disconnected tactics—SEO over here, social media over there, pay ...

Factors.ai, a B2B demand generation platform, announced its integration with LinkedIn's Company Intelligence API and is officially a LinkedIn Marketing Partner for B2B Attribution & Analytics.