User experience is not the same as customer experience. While most designers directly influence the UX, they also need to understand the larger context of the CX. The customer experience represents ...

What is user experience (UX) and what does it mean? On paper, it is how a user feels when they are interacting with a product such as a piece of software, an application or a website. However, its ...

The Product Manager analyses the problems to be addressed, including market, business and user insights, understanding why ...

Generative AI (GenAI) has arrived. In just a few years, it has redefined what's possible—making the complex feel effortless and putting the previously unattainable within reach. Its rapid integration ...

Demonstrating UX ROI isn’t optional anymore. Here's how to prove your value and keep those budgets flowing — no matter the economic climate. Businesses are under pressure to justify every dollar spent ...

As economic pressures intensify and budget cuts become a harsh reality, many organizations face difficult decisions about where to allocate resources. In these challenging times, the ROI of user ...

For all the hype around AI in the enterprise, most of the attention has been on what the models can do—not how people actually use them. But as AI moves from experimental pilot projects toward mission ...

There’s a lot of confusion around what E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) actually is – and what it isn’t. While often cited in SEO conversations, E-E-A-T is not a ...