In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Source: Photo by Joel Naren on Unsplash / Used with permission Have you ever taken an online personality quiz? What about a career aptitude test in high school or a strengths assessment at work (e.g., ...

People love taking personality tests, but are personality types real? Maybe, and maybe not. Personality development is complicated, and most healthy personality types are not so easily defined. Your ...

Genetics is just one of several factors thought to influence personality disorder development. Life experiences, family dynamics, coping mechanisms, and social learning may all be contributing factors ...

An individual’s genetics and their environment both shape their personality. However, opinions differ on the degree to which each of these factors influences personality, and how they contribute to ...

“Personalient” 1 is a term coined to describe how much an individual possesses of the “general factor of personality” (GFP). According to Satoshi Kanazawa, author of a recent study in the journal ...

Megan Malone is an Executive Coach and leads educational content development and training at Truity, a leader in personality assessments. Each person has a unique personality profile. Some people are ...