Online video marketing experts often talk about the importance of converting viewers, or of making a conversion. But what does that mean? Perhaps you've seen experts talk of converting viewers into ...

In a joint e-mail exchange, Daniel Gordis, president of the Shalem Foundation and senior fellow at the Shalem Center in Jerusalem, and Rabbi David Ellenson, president of Hebrew Union College-Jewish ...

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores ...