As journeys compress and automation increases, the governance bar rises. In Europe, the EU AI Act brings phased obligations ...

In a recent analysis conducted by Oil Change International, researchers determined that fossil fuel firms receive around $31 ...

Repeat customers are the hidden gold of company revenue. Some companies ignore just how powerful a loyal customer base can be ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

This article details how to fix broken sales funnels using ChatGPT by focusing on the buyer's journey, not the seller's process. It recommends mapping the true prospect path, crafting urgent headlines ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Noting how digital marketing can still favor traffic over transformation, Castellanos has made optimization an art form ...

Scientists at the City University of Hong Kong detailed how solar-driven electrolysis could help the chemical industry reduce its carbon footprint.

A knitted tank top with a scarf neckline, this is the piece to supercharge your separates. It’s made from sumptuous cashmere ...

How will the companies that have invested billions of dollars in the infrastructure for AI fare when the enshittification ...

At the ANA Masters of Marketing, Walmart Connect, Omnicom and Vizio made their case that retail media has outgrown search, ...