Keeping track of the visitors to your company's Tumblr blog is extremely important when it comes to measuring its impact and importance in terms of your social media strategy. Because Tumblr doesn't ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...