Raise Animals is a free experience on the Roblox platform where you catch and raise animals to build your farm, generate ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

As scrutiny around Apple’s and Google’s app store fees ramps up around the world, Roblox is now offering users who buy its game currency, Robux, on the web and via gift cards 25% more than they would ...