The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Webinars sponsored by from Deamandbase and Omnibound AI are on tap today as part of 12th Annual Strategy & Planning Series.

The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...

The quest among B2B brands to present a human face to customers has been increasing in importance, and the phrase “business-to-human” has become a common way to reframe B2B marketing. Despite calls to ...

Wholesale buyers have changed. The majority are now millennials who expect fast, digital-first purchasing experiences—whether ...

It’s no secret that the global Software as a Service (SaaS) market is growing and expanding. However, this growth and ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

In fintech, influencer marketing looks very different from lifestyle-heavy B2C campaigns. For B2B fintech companies, working ...

Elena Vera, a growth leader at Lovable with 10+ years running growth teams, argues that distribution—not just product quality ...