For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Katherine was looking for some simple but sage advice on what sort of mid-life crisis car would be right for her and instead of a make and model she’s getting a complete psychological work up from Drs ...

This profile has not been claimed by the company. See reviews below to learn more or submit your own review. Payless Car Rental offers car rental services. Operating in the United States and select ...

Next to a house, a car is the most expensive purchase most people make. If you're financing your vehicle, choosing the right lender can save you thousands in interest and fees. Does a lender have a ...

4,761,909 reviews on ConsumerAffairs are verified. We require contact information to ensure our reviewers are real. We use intelligent software that helps us maintain the integrity of reviews. Our ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...

An extended car warranty, also known as a vehicle service contract, provides coverage for auto repairs after your manufacturer's warranty has expired. Coverage options range from bumper-to-bumper ...