In the fast-paced digital world, standing still is not an option. Businesses in Nigeria and across the globe face constant ...

Shopper behavior, brand buzz, and ad performance from last year point to clear playbooks for marketers heading into Black ...

Bharat Subramaniam shares how brands can keep the festive spark alive year-round, offering insights on sustaining momentum ...

Want to get your website seen by Google, Bing, and other search engines? These simple SEO tricks and tweaks will help you ...

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the ...

The Internet has Google. Now biology has MetaGraph. Detailed today in Nature 1, the search engine can quickly sift through the staggering volumes of biological data housed in public repositories.

OpenAI is turning ChatGPT into more than a chatbot. The company’s latest update lets users access third-party apps (e.g., Spotify, Canva, Zillow, Expedia) directly inside conversations. Why we care.

NEW YORK — Hyundai is taking a more conversational approach to its marketing in order to keep up with the proliferation of artificial intelligence (AI). This comes as the industry experiences major ...