Yes, Xbox competes with TikTok and other forms of social media. But the reason TikTok is winning is because Microsoft refuses ...

The idea of exclusive games in 2025 is "antiquated," according to Xbox president Sarah Bond. She said in a new interview that ...

Xbox president Sarah Bond goes against the creed of console enthusiasts by reiterating the future of Xbox, and gaming, is ...

Over the past few years, the Xbox brand has pivoted its role in the industry. What used to be the exclusive home for ...

Xbox president Sarah Bond says exclusive games are “antiquated,” noting the gaming market is evolving beyond this old ...

Mike Ybarra, former president of Blizzard Entertainment and Xbox corporate vice president, responds to reports of the ...

The former Blizzard and Microsoft executive reveals as much in a new online post – one that he's seemingly made in response ...

“We are all seeking to meet people where they are.” Matt Booty.

Microsoft believes exclusive video games are a relic of the past, despite the fact the Nintendo Switch 2, with Mario Kart ...

Xbox fans against the organisation’s multiformat strategy may want to close their eyes now, as boss Sarah Bond is signalling ...

The president of Xbox told Mashable the company doesn't want to limit player experiences to one console or device.

Microsoft has said the idea of a video game exclusive locked to a single storefront has become “antiquated for most people,” ...