Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

If you’ve ever felt your emotions strongly triggered while trying to make an important decision, you know how powerful they can be, often clouding our judgment and leading us to choices that mismatch ...

People love to characterize emotion and feelings as toxic to rational, objective decision making. "Be cool and dispassionate," they say. While there's some truth to that, there is also evidence to ...

Journal of Strategic Security, Vol. 15, No. 1 (2022), pp. 1-13 (15 pages) It is common, though erroneous, to think of rational and emotional decision-making as being opposed to each other. The binary ...

Scientists have found that when monkeys choose between different options, the value neurons assign to each option does not depend on the menu of choices. This phenomenon may explain a behavioral trait ...