Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Nice hotels often stock rooms with amenities like ironing boards, spare toothbrushes, bottled water, and cozy robes. These ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Influencer product seeding – also known as influencer gifting – is the strategy of sending free products to content creators ...

Product promotion is a term used in product management to describe strategic efforts aimed at increasing awareness, generating interest, and encouraging adoption of a product within a specific target ...

Landing in front of your customers isn't a straightforward task. These strategies will help improve your brand's product ...

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

Did a Netflix show wade too far into advertising in its second season? Many viewers found it distracting, even if some of it ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or ...