Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

AI-powered search engines such as ChatGPT, Perplexity, and, in particular, Google AI Mode, which has recently been launched ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

CHICAGO, IL - October 30, 2025 - - As artificial intelligence–powered search systems increasingly shape how businesses are ...

Researchers from Princeton University, Georgia Tech, Allen Institute for AI and IIT Delhi tested 9 ways to optimize for AI Search Engines Researchers successfully improved visibility of low ranked ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...