Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox ...

EL SEGUNDO, Calif., October 15, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the ...

Under the deal, Roblox will offer a new slate of games and experiences based on Mattel's brands, including Barbie, Hot Wheels and Masters of the Universe. Please watch the video at Investors.com - ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox Corporation (NYSE: RBLX), an immersive ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (MAT) (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and ...

Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company’s brands, beginning with a Monster High experience coming October 24, and increasing the ...

Toy giant Mattel is making a significant power play, shifting its strategy from simply licensing its iconic brands to becoming a full-fledged game developer and publisher. This new era is being kicked ...