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Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...
Movieguide

What to Know About Mattel’s Monster High-Inspired Video Games on Fortnite, Roblox

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...
Variety

Could Gen Alpha Save Movie Theaters? New Survey Shows Why ‘Minecraft’ and ‘KPop Demon Hunters’ Had Huge Success With Kids

Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG. The report found that Gen Alpha, which consists of children born ...