The NeuPass program provides members with up to 5% benefits on purchases with participating Tata Brands through the TataNeu ...

We all love a freebie, but it turns out perks and discounts come at a cost. An expert explains the sinister new downside of ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

Ad hoc Research, has released the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail ...

They fail because customers quickly disengage. The game isn’t won at the time of enrollment; it’s won in continued engagement.

Kwik Trip and RaceTrac are using key performance indicators (KPIs) such as transaction data, activity rates, redemption ...

Many loyalty points expire before they’re redeemed. Learn which 9 programs have the shortest timelines and how to protect ...

Malaysia Airlines Enrich serves as the loyalty program for Malaysia Airlines and Firefly, allowing members to earn and redeem miles not only on their flights but also on other Oneworld airlines like ...

Crypto wallets and blockchain redefine hospitality loyalty, enhancing transparency, flexibility, and guest engagement across ...

Wyndham Hotels & Resorts has launched a $95-a-year travel subscription that adds a paid tier to its loyalty program.