The NeuPass program provides members with up to 5% benefits on purchases with participating Tata Brands through the TataNeu ...

adviso, in partnership with Ad hoc Research, released the eighth edition of LoyalT, a study of Canadian retail loyalty ...

We all love a freebie, but it turns out perks and discounts come at a cost. An expert explains the sinister new downside of ...

Ad hoc Research, has released the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail ...

Kwik Trip and RaceTrac are using key performance indicators (KPIs) such as transaction data, activity rates, redemption ...

They fail because customers quickly disengage. The game isn’t won at the time of enrollment; it’s won in continued engagement.

Crypto wallets and blockchain redefine hospitality loyalty, enhancing transparency, flexibility, and guest engagement across ...

Many loyalty points expire before they’re redeemed. Learn which 9 programs have the shortest timelines and how to protect ...

Malaysia Airlines Enrich serves as the loyalty program for Malaysia Airlines and Firefly, allowing members to earn and redeem miles not only on their flights but also on other Oneworld airlines like ...

Loyalty programs, as the name suggests, exist to keep you from straying to competitors that very well may offer the same item ...

Since Capital One and Citi added I Prefer Hotel Rewards as a transfer partner, here's what you need to know about earning and ...