Planning the information architecture (IA) for your Case Western Reserve University website involves organizing and structuring your content as a first step. By taking the time to plan content before ...

Since 1995, the costliest search engine optimization mistake I’ve encountered is poor information architecture. And when I tell a client that the core issue with findability is the website’s ...

Purpose: Uniformity and consistency of content and organization are essential for website effectiveness. The underlying organization, structure and naming that define the relationships between a ...

Have you ever had a problem finding information on a website or app? If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is ...

PageRank sculpting, siloing, link-juice flowage, SEO architecture — all are keyword phrases that make my skin crawl. What do search optimizers need to know about information architecture? Learn from ...

How can SEO shape a powerhouse strategy for UX? Learn how SEO data can provide powerful UX insights to capitalize on behavioral opportunity. Getting to the site. Exploring content. Converting or ...