Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

Apple Maps is set to introduce paid advertising, raising questions about how sponsored results might influence visibility, ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...

Amazon defends its approach and has taken steps to manage how efficient its water use is, but it has faced criticism over ...

Inevitably, whenever there is a discussion on the internet about how YouTube (or any other website) is choked with ads, someone will say, "Just use an ad blocker." The name seems to say it all. An ad ...

The western front of the ad-tech war is between Amazon and The Trade Desk, which came to a head with the leak of Amazon's DSP deck.

Posts from this topic will be added to your daily email digest and your homepage feed. WikiHow’s CEO says Google’s ad tools give it stability, even as other parts of its business upend how users ...