CRM leaders can't scale AI impact until frontline users trust it. Here's how to shift from skepticism to success.

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Intelligent call routing automatically prioritizes high-value or time-sensitive interactions based on business rules or ...

Salesforce’s agentic enterprise vision puts AI to work with humans. Singlife shows how this collaboration can boost ...

Compared to sales personnel without formal training, individuals who receive organized onboarding are 34% more likely to attain peak productivity and have a 58% higher retention rate after three ...

With a focused approach, leaders can apply automation and AI to streamline core workflows, reduce avoidable rework and create ...

The Pentagon has ordered thousands of specialized National Guard personnel to complete civil unrest mission training over the ...

Perplexity just became the poster child for why insurers are backing away from AI companies — it got caught copying a ...

Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for ...

Organizations can deliver and scale exceptional customer experiences with AI, but automation only delivers full value when it's intelligently orchestrated.

Salesforce, Inc. (NYSE:CRM) is an enterprise software company that provides customer relationship management software.