Halloween was clearly “golden” for so many celebrity kids — especially those who insisted on dressing as Rumi from K-Pop ...

The best hair oils are the little black dress of hair care products—an essential that’s able to revive dull lengths, smooth ...

Here's a complete guide on how to secure Rumi's purple braid hair extension or wig to complete your 'KPop Demon Hunters' ...

This article is part of The Athletic’s series marking UK Black History Month. To view the whole collection, click here. It was July 2024 during an England national team camp in the Netherlands, and ...

Characters from the hit Netflix film are among the most coveted outfits this year, and scarcity has forced some to improvise.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Demon Hunters is the most searched costume of 2025, sparking viral interest in “dragon braid” and “purple hair” tutorials ...

Protective hairstyles are multi-faceted. Here, experts share their top tips for knotless braid maintenance while exercising, ...

Exercise can cause braids to knot, tangle and even slip out of a plait altogether. Here’s how to best look after your braids.

Lagos, salons aren’t just for beauty; they’re sanctuaries. Between laughter, gossip, and the hum of dryers, they’ve become ...

Hair extensions are often a wonderful way for people to get the length and fullness they would like with the hair without having to wait years for it to grow naturally. Tape-ins... Hair extensions are ...