What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to ...

Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Facebook video ads have caught my attention. Have they caught yours yet? Attracting audiences to your organic and paid media is becoming harder and harder. Utilizing video ads can give you the extra ...

Facebook marketing remains an effective, dynamic platform for advertisers because of its reach and scale. The expense is reasonable, allowing small businesses the chance to draw from a customer base ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Andrew Tweito. Buy it now from Amazon | Barnes & Noble | ...