Genshin Impact developer HoYoverse teases one of its upcoming projects, an open-world MMORPG that looks nothing like its current crop of titles.

Photo by Nathan Engel The line separating films from video games has been getting fuzzier for years, but what's happening now ...

TL;DR: Microsoft is leveraging generative AI extensively in developing two new Halo games launching in 2026: a Halo Combat Evolved remake with modern mechanics and a cross-platform multiplayer live ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Games Racing Assetto Corsa Rally features fully laser-scanned courses, Unreal Engine 5 visuals, and it’s out in early access on November 13 News By Phil Iwaniuk published October 17, 2025 ...

Netflix has shut down Boss Fight Entertainment, the studio behind its hit mobile game based on the “Squid Game” franchise. The two games the developer has released for the streamer, the “Netflix ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

A new report has shed light on the goings on at Microsoft, which has allegedly pushed Xbox studios to deliver a 30% profit margin — much higher than the industry average. Bloomberg’s Jason Schreier ...

The NBA’s new broadcasting deal presents a new opportunity for Amazon to get in on the action, and after the opening night of their coverage with ‘NBA on Prime’ the streaming service is proving once ...

Crash Bandicoot looks set for a return in animation form with a new series on Netflix.

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...