On GOLF's Fully Equipped, Trackman's Harrison Shih explains the metric of spin loft and how it can help you play better golf.

We’ve all been there, standing in the golf ball aisle at your local golf shop, trying our best to navigate between marketing lingo, clever packaging and of course, cost. It can be rather intimidating, ...

For this exercise, we analyzed the spin rates across all nine impact points on the face—95 mph, 10.5-degree heads—to ...