Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

Creating a landing page that resonates with your social media visitors can be both crucial and challenging. With over 15 years of social and digital experience, I’ve seen firsthand the transformative ...

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...