When thinking about brands that I am personally loyal to, the level of customer service I’ve received from them over the years is one of the main reasons why they’ve won my loyalty. Throughout my ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Building customer loyalty requires going beyond satisfaction with “wow” moments and anticipatory service. A perfect product, caring service, timeliness and service recovery are keys to satisfied ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within ...

You must understand customer needs before you can transform them into a total experience that meets all those needs. For as long as goods have been bought and sold, customer expectations for how these ...

Within three years of starting Help A Reporter Out (HARO) from his apartment, as a favor to his friends, Peter Shankman was achieving a staggering 79 percent open rate among its users -- and had ...

We've all been there - the dreaded call to a customer service line... AUTOMATED VOICE: Please hold while your call is being transferred. MCCAMMON: ...Frustrating automated menus, long wait times. And ...

When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...

SAN FRANCISCO & DÜSSELDORF, Germany--(BUSINESS WIRE)--Low prices. Lightning-fast customer service. Free shipping and returns. The giants of industry have raised customer expectations to new heights, ...