It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

Good customer service comes with many benefits, such as increasing loyalty and growing profits. Learn how to implement good customer service at your company. It's an all-too-familiar scenario. You ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Building customer loyalty requires going beyond satisfaction with “wow” moments and anticipatory service. A perfect product, caring service, timeliness and service recovery are keys to satisfied ...

Traditionally, customer service was confined to phone calls and emails. However, the advent of social media has shifted this paradigm. Platforms like Facebook and Instagram now serve as touchpoints ...

Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

Within three years of starting Help A Reporter Out (HARO) from his apartment, as a favor to his friends, Peter Shankman was achieving a staggering 79 percent open rate among its users -- and had ...

We've all been there - the dreaded call to a customer service line... AUTOMATED VOICE: Please hold while your call is being transferred. MCCAMMON: ...Frustrating automated menus, long wait times. And ...

When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...