Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web ...

Chrome: I always appreciate a good anchor link—that thing you can click on that zips you off to another portion of the very web page you’re viewing. However, Google is now one-upping this classic ...

Google explains that changes to internal linking can make dramatic changes to a site’s rankings, both positive and negative. In a Webmaster Hangout, Google’s John Mueller explained the best way to ...