In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

TruPlay shared that Google is actively censoring every ad it attempts to put up for its platform, while allowing other video ...

Dodgers manager Dave Roberts will consider using Shohei Ohtani as an opener or outfielder in Game 7 if the World Series ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google and Microsoft announced earnings and they both ...

Net income: $34.98 billion, a 33% increase compared to $26.3 billion a year ago. Earnings per share: $2.87 per share, compared to $2.27 per share expected from analysts estimates compiled by Yahoo ...

Mississippi’s athletic director might go pretty far to keep Lane Kiffin away from Florida, LSU or any other high-profile ...

AT&T has launched a new ad campaign starring Luke Wilson that calls out T-Mobile for alleged misleading marketing practices.

A $400 million investment with Google has sent another signal about WPP’s commitment to quickly embed AI more deeply across the holding company as part of Cindy Rose’s plan to make up ground lost to ...

Threads by Instagram hit the 150 million daily users milestone. The company has announced that ramping up ads on the platform ...

OpenAI on Tuesday unveiled its new web browser, Atlas. The launch puts the company in direct competition with Google as a ...

Chief growth officer Daniel Rantala gives us the lowdown on the Hill Climb Racing series' history and where Fingersoft is ...