Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

ANGA MASTERY has launched its first online course, "Comprehensive Google Analytics 4". This data analytics training is designed for marketers, business owners, and individuals, providing hands-on ...

Overview: The best tools for real-time data science analytics in 2025 enable instant insights from streaming data.Apache ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

After Google officially broke ground on a $4 billion data center in West Memphis earlier this month, we are learning more investments are being made by the tech giant in the Natural State. The state ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

Here are 15 data management and data analytics companies, part of the inaugural CRN AI 100, that are playing an outsized role in AI today. AI needs data–lots of it–to work. Otherwise, the old adage of ...

InterSystems, a creative data technology provider managing over one billion health records worldwide, today announced a new partnership that integrates ...