A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

With no unified measurement currency in sight, marketers are shifting focus from perfect attribution to actionable insights ...

New research from Google’s threat unit shows hackers are using LLMs to mutate malware and study how to steal from crypto ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google will deprecate and remove Privacy Sandbox APIs like Topics and Attribution while keeping third-party cookies in Chrome ...

Chinese state hackers allegedly executed the first major AI-powered cyberattack using Anthropic's Claude model to infiltrate ...

Even as massive marketing budgets are being channelled into performance campaigns, as much as 50% of attribution lies in the ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Google has removed one of its AI models from a popular developer platform after a US senator accused it of making up criminal allegations against her. Republican Senator Marsha Blackburn from ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Chegg's 2025 lawsuit against Google highlights the urgency, with reported non-subscriber traffic falling to negative 49% in ...