With over 2.3 billion active devices and more than one billion paid subscriptions, Apple now makes over $100 billion annually ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

I like to say that advertising is not how we make money, but how we avoid losing money. But that’s no longer the case, ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...

Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It ...

Malcolm Coles, a consultant who helps publishers with their audience growth, spotted the fake stories using software tools ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

Google's AI health coach chatbot will soon be available to Fitbit Premium users in the US. It'll be tied to Android for now, ...