The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

There have never been more options for things to buy. Google is betting AI is how shoppers will make decisions.

Built on Google’s Gemini models, the new agentic tools are designed to help advertisers interpret data, identify performance ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Cybersecurity researchers from Check Point named the perpetrators ‘ Payroll Pirates ’, who use paid ads on popular networks ...

WhatsApp will soon show ads in its Updates tab as Meta explores new revenue options while keeping private chats encrypted and ...

Ads Advisor is an AI assistant integrated directly into Google Ads, capable of proactively managing ad campaigns and ...

Closing arguments for the Google trial were previously scheduled for Wednesday, according to a notice from U.S. District ...

Before we get to today’s column, it’s worth pointing out that Google CEO Sundar Pichai strongly hinted on X that Gemini 3, ...