Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Apple is reportedly planning to introduce advertising to its Maps application as early as next year. This move, which will ...

Apple Maps may get ads as soon as next year, allowing restaurants and other locations to pay to get more exposure in search ...

For automotive dealers facing tighter margins and increased competition in the used car market, understanding what happens ...

Google Creative Lab co-founder Robert Wong told The Wall Street Journal that Google doesn’t plan to start making every ad with tools like Veo 3, but consumers don’t really care if ads use AI anyway.

The the best time to start your festive shopping if you want to save money, skip the delivery chaos and actually enjoy the ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

It feels inevitable: ChatGPT, along with others in the rising tide of large language models (LLMs), will introduce ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of ...

The strongest proof of long-term potential is steady, growing revenue. If that revenue comes from multiple sources, even ...

Enshittification author Cory Doctorow says specific policy choices led to today’s broken web — and could lead us out.