The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot.

Imagine spending hours and hours customizing your Roblox character only to find out that the aesthetics you want don’t exist in the game. Now, your sole option is to purchase an expensive alternative ...

FIRST ON FOX: Kentucky brought a civil lawsuit on Monday against Roblox alleging the massive gaming platform is not safe for children, joining a growing list of entities who have sued over similar ...

After a popular YouTuber who entraps suspected sexual predators he contacts through Roblox was banned from the youth-targeted gaming platform this month, the company found itself defending its ...

Rumors have been swirling that popular online gaming platform Roblox is shutting down. Roblox allows users to make a virtual universe and participate in millions of games and interactive environments.

Dandy's World to launch a global merchandise program across retail, e-commerce, and in-game platforms in 2025. NEW YORK, Aug. 13, 2025 /PRNewswire/ -- CultureFly has been named the flagship ...

Grow a Garden has a tradition of expanding its Pet roster with every update. This summer, it introduced several eggs, allowing players to hatch more animals in their garden. The Flamingo is one of the ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

A growing number of artists have been making good money from selling virtual items within Roblox. Now they could be selling physical merch too. The company has launched a feature enabling players to ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Another way for creators to make money from Roblox. Another way for creators to make money from Roblox. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...