Elevate your natural hair game with our effortless claw clip updo tutorial. Perfect for any occasion, this chic hairstyle is quick, easy, and requires minimal effort. Follow our step-by-step guide for ...

Why Black women are excluded from the messy hair aesthetic—and how unfair beauty standards still decide who gets to look ...

Effortless hair looks are back in the mainstream—and I've been reminded why this trend comes with a huge asterisk for Black ...

Shopping for teen girls is daunting, so we found the best gifts from Lululemon, Sol de Janeiro and more to make her happy this holiday season.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For a joint costume idea, take inspiration from former couple Joe Jonas and Sophie Turner 's 2018 Halloween celebrations. The ...

You don't need to spend hours scrolling on TikTok to find this viral collagen mask — I did the hard work for you. View Entire ...

Every few trend cycles, the purveyors of modern beauty standards (it girls, the media, and beauty conglomerates) collectively decide that messy hair is having a “moment.” We’re all urged to embrace ...