Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

MOUNTAIN VIEW, Calif., Feb. 26, 2025 /PRNewswire/ -- Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced the plan to allocate $10 million toward ...

SANDPOINT, Idaho, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, delivers a seamless path forward after Firebase ...

When Google introduced its goo.gl URL shortener in 2009, it came at a time when the web wasn't littered with similar services. Since then, many companies have emerged to offer similar functionality.

MOUNTAIN VIEW, Calif., Feb. 26, 2025 /PRNewswire/ -- Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced the plan to allocate $10 million toward ...

A regular deep link takes the user to a location within a website page or an app. A Firebase Dynamic Link is also a deep link, but it is used to convert website users to the equivalent mobile app.