Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Learn how brands use crypto wallet analytics to track engagement, personalize marketing, and build trust in Web3.

Nice hotels often stock rooms with amenities like ironing boards, spare toothbrushes, bottled water, and cozy robes. These ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Cyber exposure management empowers organizations to gain real-time visibility and control over their attack surface, unifying ...

Los Angeles, California – October 20, 2025 – PRESSADVANTAGE – Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The ...

If you're promoting through SEO blogs, paid traffic, or email funnels, understanding how to segment your audience can unlock ...

Los Angeles, California – October 17, 2025 – PRESSADVANTAGE – Rocket CRM has announced the deployment of a new automation framework within its Customer Relationship Management (CRM) platform. The ...

OneLayer has $28 million of new funds and a big plan to expand further into Europe and the Americas as enterprises go all-in ...

The direction for UAE banking is clear: security, compliance, and customer experience must advance together, says Kalem ...