Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

The distribution management playbook is being rewritten in real-time. Across distribution centers and wholesale operations, ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

CPQ for B2B ecommerce is evolving fast. Global B2B ecommerce is projected to reach $36 trillion by 2026, already accounting ...

Wholesale buyers have changed. The majority are now millennials who expect fast, digital-first purchasing experiences—whether ...

Webinars sponsored by from Deamandbase and Omnibound AI are on tap today as part of 12th Annual Strategy & Planning Series.

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

The SaaS model isn’t obsolete, but it is incomplete. AI is expanding the field, pushing companies to operate in hybrid mode.

Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that drives engagement and conversion. The post Your nurture strategy is lazy ...

My experiences have demonstrated that business development combined with market analysis is the most powerful pairing for ...

LinkedIn data proves executive-led content is now a competitive advantage fueling measurable growth, from stronger pipelines ...