Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

The distribution management playbook is being rewritten in real-time. Across distribution centers and wholesale operations, ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

Wholesale buyers have changed. The majority are now millennials who expect fast, digital-first purchasing experiences—whether ...

Webinars sponsored by from Deamandbase and Omnibound AI are on tap today as part of 12th Annual Strategy & Planning Series.

According to Forrester research, over one-third of buyers report the B2B buying processes they encounter fail to meet their ...

The SaaS model isn’t obsolete, but it is incomplete. AI is expanding the field, pushing companies to operate in hybrid mode.

My experiences have demonstrated that business development combined with market analysis is the most powerful pairing for ...

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

Some 64% of B2B marketers say they plan to take a more B2C approach in 2025 and advertise on consumer-facing channels, such as Instagram. That's according to a survey conducted by Madison Logic and ...

It’s no secret that the global Software as a Service (SaaS) market is growing and expanding. However, this growth and ...

The Global Engineered Stone Market Size is projected to grow at a CAGR of 5.50% from 2024 to 2031, according to a new report ...