This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get ...

Mac OS X only: Freeware Safari plug-in Keywurl brings the time-saving convenience of keyword searches to Safari, allowing users to type something like imdb Semi-Pro into the address bar to search IMDB ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

Anyone who has done keyword marketing in the last few years has realized that Google's algorithm has shifted toward intent-based search results. What this means for many professionals engaged in ...

Using Google's Keyword Research tool, you can estimate how much traffic you might receive from common search terms. Start by brainstorming a list of keywords you want to target and perform some ...

Microsoft has recently introduced a new tagging feature in Microsoft 365 as a way of helping users to locate documents more quickly. Some may be quick to point out that tagging is not entirely new to ...

Facebook is adding a feature that could help you avoid seeing posts about topics you want to avoid. It's called "keyword snooze." Users can select a post about a topic they want to avoid, whether it ...